Bright.Blue Grenade Retail Media · customer version
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Grenade on Bright.Blue gym machines
Bright.Blue
Prepared for Grenade
Bright.Blue · Retail Media · Grenade

Retail Media at
the Point of Sale

Full-motion screens that advertise Grenade, convert the vend, and prove the sale — in a single connected device.

Prepared for Grenade
The idea

The screen is the shelf —
and the ad.

Every Bright.Blue unit is a premium, full-motion media surface standing exactly where the purchase decision is made. For Grenade that is the gym floor: protein in hand, post-set, no trip to the shop.

Prepared for Grenade
Why connected retail media

Media that reaches, converts
and proves itself.

Premium attention

Full-motion Grenade creative on bright, screen-fronted units in high-dwell gyms members cannot scroll past.

At the point of sale

The ad and the transaction live in the same device, so a Carb Killa impression can become a vend in seconds.

Closed-loop attribution

Every impression is tied to real Grenade sales — no more guessing whether media drove the bar out of the machine.

Prepared for Grenade
Creative that sells

Advertise where
people actually train.

  • Studio-grade, full-motion Grenade creative on every unit.
  • Dayparting and geo-targeting down to the individual club.
  • Sponsored placements and takeovers across the gym estate.

The impression and the sale happen in one place.

Grenade campaign on Bright.Blue gym machines
Prepared for Grenade
How a campaign runs

Plan, launch and
measure in one platform.

  1. 01

    Plan

    Set the Grenade objective, gym audience and locations in the Bright.Blue cloud.

  2. 02

    Book

    Reserve screens and dayparts with a live, transparent estimate.

  3. 03

    Serve

    Creative goes live across the network within days — Pull the Pin on screen.

  4. 04

    Report

    Track impressions, vends and ROAS while the campaign is still running.

Prepared for Grenade
Live on the estate

Grenade,
on screen.

  • Health & fitness — the natural home for protein.
  • Airside and high-dwell travel for grab-and-go SKUs.
  • One network. National gym reach.
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Takeover · two screens
Grenade at the point of sale
Point of sale · gym
Prepared for Grenade
The value

Media that pays
for itself.

100%
Share of screen at the point of purchase.
Live
Impression-to-vend attribution, in real time.
3-in-1
Advertise, sell and capture data in one device.

Not another ad network. A sales network with a screen.

Bright.Blue × Grenade
Bright.Blue · Retail Media · Grenade

Turn every screen
into a sales engine.

Let’s put Grenade on the network.

I want this
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